Covering the role of Graphic Designer gave me, and the Italian team, the opportunity to define the new look and feel of the brand. Over the years, various graphic solutions have been tried in order to identify a style more appropriate to the tone of voice used by the brand. Some solutions envisaged the use of illustrations as well as elements of the slots present in the online casino. Then it was decided to use purely photographic material, sometimes using images from our ambassadors. From that moment the whole creative part was changed to an exclusively photographic approach. The use of the illustrations was limited to the creation of logos aimed at the immediate identification of a single promotion.

Client: Betsson Group Skills: Graphic Design Date: 2015-2017 Location: Malta