Natale in Casa Starcasinò, the concept was to create a living room of dreams for our customers, in a Christmas context. The two ambassadors embody the customer seated on the throne and the brand that takes care of his Christmas, around a context that blends a modern Italian salon, characterized by architectural and design elements that recall Italian architecture. Some elements, such as the Christmas tree and the “presepe”, characterize the Christmas atmosphere, the roulette and blackjack tables instead go to recreate "the casino in your home". This campaign was very important because, thanks to the support of all the teams, the result is visible to you. Without the support of the Marketing department in Rome, the result would not have been the same. An important part of the task was, in fact, setting up a set in Rome where the ambassadors were portrayed wearing various costumes. The first photos will obviously be used for the Christmas campaign. All the others, in subsequent campaigns throughout 2016 such as Carnival, Easter, Valentine's Day, the beginning of Spring etc., are thanks to our colleague Valerio Cascapera, who gave an added value to the final result.

Also, part of the Christmas Campaign 2015 was, of course, a special calendar supported by pictures and the Branding of all sub-Promotions. One of my best work experiences ever was when my concept was supported by all of the team including the MD, the designer and all of the other staff members, which had never happened previously.

Client: Betsson Group Skills: Graphic Design, Branding, Art Direction Date: 2015 Location: Malta